Often, we see customers making buying decisions over the products which are displayed in a store. So, it’s true to say that retail display also affects the sale of the product. Placing products in the areas where customers make payment decision can increase the sales of the product displayed.
The retail display is one of the cheapest and best ways to advertise your product. One of the effective ways of the retail display is POP and POS displays. These work by placing the products at the places where traffic is high because that is the areas of the store where the customers’ interest is more.
Different types of Retail displays
Freestanding Retail Fixtures
This kind of fixture is mostly found in gadget stores. Products are displayed over a standing table. These kind of displays are simple and they are really attractive. This kind of displays make it easier for the customers to know about the product and makes it really easy for the store staff to manage the store display.
POS and POP Displays
The point of sale and point of purchase displays are are the displays which are placed at the payment making areas. In such displays, customers are influenced to buy a product. Earlier POP and POS displays were only placed at areas where the payment decisions were made but nowadays they are placed at places where the traffic of customer is more.
These are the displays which are placed for a long term, i.e. the displays which are formed while the store gets newly build. They are build to store heavy products and are useful for customers to locate a specific product placed at a specified place. Various types of permanent displays are Wall Displays, Overhead Displays, Floor Displays, etc.