Custom binders are a cost-effective and practical alternative to regular off-the-shelf storage choices. Although they may cost a bit more upfront than non-customized possibilities, these binders can more than pay for themselves over time.
By incorporating company logos, compelling photographs, and marketing taglines, you can transform these otherwise ordinary storage items into effective sales and marketing tools for your business. Without question, well-designed customized binders can yield a solid return on investment by enhancing brand awareness and generating more sales for your company.
Here are 3 Ways to Generate a Higher Return on Investment with Custom Binders:
- Create a Lasting Impression. Custom binders come in just about any shape, size or color configuration you can imagine. They may also be die-cut to your specifications or designed to integrate eye-catching closures that make them really stand out from the crowd. You can use this broad selection of design options to your advantage by developing a design which is both visually attractive and memorable.
You can leverage these design choices to create a lasting impact with your prospects and help construct top-of-mind awareness with potential clients. Plain store-bought varieties do not provide this advantage as they are made to meet the strictly functional roles of protection and storage. Although they may cost less initially, they’re boring and dull and rarely, if ever, generate a second look.
- Increase Functionality. Custom binders come in a wide array of spinal configurations, also. Three-ring options, spiral binding and easel configurations are popular examples. Depending upon your product or the intended use of this binder, selecting a specific configuration can greatly increase its functionality. These days, companies are also searching for custom packaging.For example, if you are promoting a recipe collection or cookbook, your product could be made more user friendly by integrating a standalone easel option which would allow readers to follow along hands free. Another example would be choosing three or five-ring binders that allow end-users to add and remove pages when necessary. This is a great value-added attribute for collectibles like baseball cards or in situations where stored information is often updated.
- Use Quality Materials for Added Durability and Longer Lifespan. Custom binders also come in a vast selection of cover materials. Options such as Tyvek house wrap, bonded leathers, book cloths, and paper-backed vinyl are all sturdy solutions that could add years to the functional lifespan of your binders.